Book-Marketing Tip of the Day – August 20, 2015

Do you think you have no competition? Every author has competition, regardless of your content. In retail sales you have competition for shelf space, media placement, airtime, readers' wallets, reviewers' time, etc. In non-retail sales you are competing against coffee mugs and other sales-promotional products. Know the value of your competition to your prospective buyers, and how you stand in comparison.

 

Do you want to sell more books with no returns? Attend Brian Jud's one-day Southern California Book Selling University on September 12. You can become more profitable selling your books in ways that you never imagined and to people you never knew existed — in large, non-returnable quantities. It is sponsored by the Association of Publishers for Special Sales (APSS), Bowker, SPAWN and BookWorks, and will be held from 8:30 am to 4:00 pm at the Skirball Cultural Center, 2701 N. Sepulveda Blvd. Los Angeles, CA. Find details and registration at http://tinyurl.com/ppjtxbk