Book-Marketing Tip of the Day – August 17, 2015

Find a pattern. Much of what we call "understanding" is our ability to recognize patterns. We identify sequences (the order in which we do things to create our book), cycles (annual gift-buying periods), processes (plan, implement, evaluate, implement… ), tendencies (people buy books by authors they recognize), sizes (books vs. booklets) and probabilities (more likely to sell books with increased promotion). What patterns can you use to better understand your circumstances?

Do you want to sell more books with no returns? Attend Brian Jud's one-day Southern California Book Selling University on September 12. You can become more profitable selling your books in ways that you never imagined and to people you never knew existed — in large, non-returnable quantities. It is sponsored by the Association of Publishers for Special Sales (APSS), Bowker, SPAWN and BookWorks, and will be held from 8:30 am to 4:00 pm at the Skirball Cultural Center, 2701 N. Sepulveda Blvd. Los Angeles, CA. Find details and registration at http://tinyurl.com/ppjtxbk