Book-Marketing Tip of the Day – August 21, 2015

Special-sales (non-bookstore) marketing does not replace bookstore marketing. It serves a different function. How can you combine the two approaches to selling your books to achieve your desired results? The decision becomes one of resource allocation.

 

Do you want to sell more books with no returns? Attend Brian Jud's one-day Southern California Book Selling University on September 12. You can become more profitable selling your books in ways that you never imagined and to people you never knew existed — in large, non-returnable quantities. It is sponsored by the Association of Publishers for Special Sales (APSS), Bowker, SPAWN and BookWorks, and will be held from 8:30 am to 4:00 pm at the Skirball Cultural Center, 2701 N. Sepulveda Blvd. Los Angeles, CA. Find details and registration at http://tinyurl.com/ppjtxbk