Book-Marketing Tip of the Day – August 28, 2015

The context impacts the decision-making process for large-quantitative sales. When you are one-on-one, emotions prevail. When your prospect "wants to get the boss involved," the focus shifts to rational points. When a committee is involved, there are multiple forces occurring simultaneously: emotional, rational and social.

 

Discover how to sell more books in large, non-returnable quantities at Brian Jud's one-day Southern California Book Selling University on September 12. You can become more profitable selling your books in ways that you never imagined and to people you never knew existed — in large, non-returnable quantities. It is sponsored by the Association of Publishers for Special Sales (APSS), Bowker, IBPA, SPAWN and BookWorks, and will be held from 8:30 am to 4:00 pm at the Skirball Cultural Center, 2701 N. Sepulveda Blvd. Los Angeles, CA. Find details and registration at http://tinyurl.com/ppjtxbk