Book-Marketing Tip of the Day – June 23, 2019

When you are making a sales presentation, does it often appear as if your prospect is not listening? Many sales people blame the "receiver" if that person is not listening. However, it may be the salesperson's fault. An article in the Wall Street Journal says that the talker should take some responsibility for miscommunication. According to the article, "Often talkers engage in a monologue rather than a dialogue. They drone off and ignore the listener's cues that he or she is disengaged."