Book-Marketing Tip of the Day – June 13, 2019

Are you ready to publish your content? Don't think in terms of launching a book, but as creating a start-up company with long-term aspirations. Successful start-ups come from the vision of the founders and their insatiable drive to build something they want to see in the world. The path to get there is in delighting your customers. Focusing on just selling books results in rudderless indecision and false starts on dead-end paths.