Book-Marketing Tip of the Day – June 6, 2019

Do not think that your book is the only one on its topic. That could lead you to believe that people will read it regardless of the marketing that you do (or don't do). If it is the only book on your topic ("How to Start Your Own Country") maybe there is not a large market for it. And if it does not sell, do you think that bad reviews are incorrect? Do you think distributors and retailers are wrong for not taking on your book? How can you use rejection to eliminate ego and improve your product, pricing, promotion and distribution?