Book-Marketing Tip of the Day – May 31, 2019

When selling to corporate buyers, don't just get feedback from them about current pain points and how your solution/content can address immediate needs (although that is important information). Try to get a sense of where their business is moving so you can develop a point of view about how they and their competition may look one or two years from now. That crucial information can help you form and direct your presentation and negotiation strategy.