Book-Marketing Tip of the Day – June 22, 2019

Publishers place great attention on the figure at which to price their books, but too often they ignore the customers' perspective. Corporate buyers seeking a promotional product compare the available options (books, coffee mugs, golf shirts), so they evaluate your price differently. They weigh the perceived value of your content (for reaching their goals of increasing sales or employees' productivity) against the asking price. They evaluate the cost of the purchase relative to the return on it.