Book-Marketing Tip of the Day – June 15, 2019

Reverse your viewpoint. Reversing how you look at a situation can dislodge assumptions and open new possibilities. For example, spend a minute describing a problem you are working on. If you are a male, describe it from the viewpoint of a female. If you're a female, describe it from the male viewpoint. How can you reverse the way you look at your idea?