Book-Marketing Tip of the Day – March 28, 2019

Cash flow is vital to the success of a business. There are 3 Vs to identify that can improve cash flow. The first is volume. Seek large, non-returnable book orders by selling to non-retail buyers in corporations, associations, etc. Second is velocity. Those large orders can take a year or more to finalize, so go after the singles, doubles and triples while working on the home runs. Third is variety. Have multiple sources of revenue yielding cash flow regularly. These could be speaking, consulting, writing for periodicals, conducting seminars, etc.