Book-Marketing Tip of the Day – March 26, 2019

"Communications with customers have evolved from companies talking at consumers to dialogues with consumers providing feedback. Now they're becoming multidimensional conversations. For example, Hershey's knows that the tactile pleasure people get from unwrapping the foil around a Kiss transforms an ordinary piece of chocolate into a special experience." (Harvard Business Review). "So what," you say? Maybe you can sell more books by getting people to experience "tactile pleasure" by printing with gilded edges, embossing on the cover, special editions for corporate buyers with a leather cover, shipping your books wrapped with high-quality paper, etc.