Book-Marketing Tip of the Day – March 23, 2019

Selling books is much like selling housing. Not everyone in the housing market is seeking a similar residence. There are groups of people with preferences for apartments, condominiums, colonials, contemporaries or ranch houses. Within each segment, some people may also demonstrate a unique preference for layout, location, yard size and color. There is also geographic segmentation for those who prefer city dwellings vs. homes in the suburbs or in rural settings.