Book-Marketing Tip of the Day – November 9, 2018

What do a cat and a refrigerator have in common? They both have a place to put fish, they both have tails, and they both come in a variety of colors. What similarities does your book concept have with a recipe in a cookbook? A bud about to open? Building a house? Making a law? Raising a child? Waging war? To what can you compare your idea? How can that help you approach your book marketing in a new way?