Book-Marketing Tip of the Day – November 4, 2018

When something doesn't make sense, why do we say, "It's neither rhyme nor reason"? After reading a manuscript that was submitted to Sir Thomas More for publication, he told the poet-author to rewrite it in order to make his point clear. After his friend reworked the manuscript, More read it again, and this time he approved, commenting, "That's better, it's rhyme now anyway. Before it was neither rhyme nor reason." (The Little Book of Answers, by Doug Lennox)