Book-Marketing Tip of the Day – November 1, 2018

If you get a voice-mail message or email from someone you don't know, what do you do? Ignore or delete it? Company buyers do the same when you contact them – if they have never heard of you. Develop an awareness of you and your content (networking, publicity, direct marketing, referrals) before you contact buyers. They will be more likely to respond to your call or email.