Book-Marketing Tip of the Day – April 25, 2018

Your books will have unique and different value for each segment in which you participate. Retail stores are interested in building store traffic, inventory turns or increasing profitability. These matters have no impact on librarians who want to help their patrons. Corporate buyers want to increase their sales or train employees. Associations want non-dues revenue. Show your prospective buyers how they can reach their objectives with your book.