Book-Marketing Tip of the Day – April 14, 2018

A trip to a bookstore (bricks or clicks) offers buyers a choice among many similar products of the same size and shape. Your carefully crafted communication may become indistinguishable, and consumers may base their decision solely on price. Use your promotional tools to differentiate your content and brand -- be unique and valuable. Or, call on non-retail buyers (in corporations, associations) where yours may the only book under consideration.