Book-Marketing Tip of the Day – April 6, 2018

Malcolm Gladwell said, "Goliath lost because it never occurred to him that the battle could be fought on anything other than his own terms. The lesson is that victory is yours when you surprise your opponent." The lesson for us when selling books is to be creative when making our proposals to corporate buyers. Do the unexpected. For example, corporate buyers may ask you to pay a penalty if the book shipment is late. You will catch them off guard if you immediately agree, but ask for a bonus if delivered on time.