Book-Marketing Tip of the Day – April 1, 2018

What is the origin of April Fool's Day? Up until 1564, the French celebrated New Year's between March 25 and April 1, but with the introduction of the new Gregorian calendar the festival was moved to January1. Those who resisted became the victims of pranks including invitations to nonexistent New Year's parties on April 1. Soon the April 1 celebration of a non-occasion became an annual festival of hoaxes. (The Little Book of Answers, Doug Lennox)