Book-Marketing Tip of the Day – March 27, 2018

Books are valuable to non-retail buyers for two reasons. First, the information in your book can help them improve, educate, or entertain their customers in some way. Second, they can purchase books inexpensively in relation to their perceived value. People generally hold books in high esteem and are reluctant to throw them away. They keep books, giving them long shelf lives in customers' homes, schools, libraries, and offices. This could also stimulate positive word-of-mouth advertising, leading to more sales for you and your clients.