Book-Marketing Tip of the Day – March 19, 2018

Can you be too passionate about your project? Passion tends to appeal to nonprofessional investors eager to fund the next great idea. But it's a different story when it comes to long-term success, and professional investors have a different perspective. They typically discount founders' passion and pay the most attention to preparedness. Research reveals that persistence has more to do with results than passion a few years out. (Harvard Business Review)