Book-Marketing Tip of the Day – April 15, 2018

"Most people tune in to a broadcast to hear more of something they already know. Radio audiences can't anticipate what the next song will be. But people mostly just want to hear songs they recognize. DJs consider unfamiliar songs (or singers) to be tune-outs because audiences tend to spurn new music. They listeners want to be surprised -- that's why they listen to the radio rather than a CD or playlist—but they want to be surprised by the feeling of familiarity." Derek Thompson, Hit Makers