Book-Marketing Tip of the Day –June 29, 2016

Do not print too many books initially. Each title is different and requires its own unique set of calculations. But in general, be conservative. You can always reprint. If your book is aimed at the bookstore market, never print more than six months anticipated supply. Subsequent print runs are more profitable. If you allocate all your production costs to the first printing, you can make more money on future sales.