Book-Marketing Tip of the Day –June 19, 2016

If you can show people how they can help themselves in some way by reading your book you are likely to increase your sales and revenue. But how can you discover their problems? Use a PAR analysis - a brief description of the Problems relevant to your target readers, the Actions you recommend they take to rectify their situations and the Results they can expect if they follow your recommendations. For each major problem (issue, situation or circumstance), describe how your content will show people how to take some action to resolve it. Then explain the results the reader can expect after taking that action. Focus on the results when communicating with your prospective buyers.