Book-Marketing Tip of the Day –June 24, 2016

Your content does not have to be better than competitive titles, just different. Claim your market niche where your difference makes a difference. Volvo does not claim to make a better car than BMW – just a different one. In customers' minds, Volvo is associated with safety, while BMW emphasizes the joy and excitement of driving. Because the two automakers emphasize different criteria of purchase, they appeal to different customers. Apply the same concept to your content.