Book-Marketing Tip of the Day –June 20, 2016

See the positive. When most people see something out of the ordinary they have a natural negative, uncomfortable bias. Instead, when you see a new idea, focus initially on its positive and interesting features. Think of the acronym PIN when you have a new idea. First make a Positive comment, then something Interesting, and if necessary, make a Negative observation. An idea is like a round peg that won't fit into a square hole. It needs some re-shaping. What is positive about your latest "round" book-marketing idea?