Book-Marketing Tip of the Day – May 29, 2016

Amazon and other online booksellers are changing the rules of cover design. "This has led to a spate of brightly colored book jackets with blaring yellow covers now appearing in profusion… yellow jumps off online pages and can support both dark and bright type and graphics. Also, it carries no gender association and can signify anything from sunshine and optimism to a danger warning … makes it a strong choice for a variety of genres and topics." Wall Street Journal, May 27, p D3. More reasons to sell to non-bookstore buyers.