Book-Marketing Tip of the Day – May 26, 2016

Have something at stake. A frozen-fish processor had trouble selling a new line of frozen fish because it tasted "flat." The company tried everything to keep the fish fresh including holding them in tanks until just before processing -- but to no avail. Then someone suggested, "Put a predator in there with them -- that should keep them fresh." This idea worked like a charm. The fish kept moving and retained their vitality. Moral: have something at stake -- survival, self-esteem, money, reputation -- so that you will be motivated to make your special-sales effort successful. What do you have at stake?