Book-Marketing Tip of the Day – September 2, 2015

In order to reach more potential customers with information pertinent to them, Comcast divided its total market opportunity into seven core segments: Affluent Family, Suburban Family, Ethnic Urban; Blue Collar; Hispanic; Baby Boomers and Young and Mobile. How can you divide your buyers into segments?

 

Discover how to segment your markets and sell more books in large, non-returnable quantities at Brian Jud's one-day Southern California Book Selling University on September 12. You can become more profitable selling your books in ways that you never imagined and to people you never knew existed — in large, non-returnable quantities. It is sponsored by the Association of Publishers for Special Sales (APSS), Bowker, IBPA, SPAWN and BookWorks, and will be held from 8:30 am to 4:00 pm at the Skirball Cultural Center, 2701 N. Sepulveda Blvd. Los Angeles, CA. Find details and registration at http://tinyurl.com/ppjtxbk