Book-Marketing Tip of the Week – October 12, 2009

Hammermill Paper Company purchased over 5000 copies of Paulette Ensign's booklet 110 Ideas for Organizing Your Business Life as a premium for their sales representatives to leave behind with prospects after a sales call. The only change to which Paulette had to accede was to allow Hammermill to print the booklets on their paper to serve as a sample.