Book-Marketing Tip of the Week – September 28, 2009

People move through a series of stages before buying a product such as a book. First they are unaware that it exists. Once they learn about it they may not understand its benefit to them. After a series of exposures to your message they may (or may not) decide to buy it. Unfortunately, people are all at various points along this continuum at any given point, so your promotion must be consistent and frequent.