Book-Marketing Tip of the Week – September 21, 2009

Books can be of value to your customers in two ways. First, the content must be important. Your customers should be able to use the information in your titles to help them improve, educate or entertain their customers in some way. Second, books have a high-perceived value. People generally hold books in high esteem and are reluctant to throw them away. They keep books, giving them a long shelf life in the customers' homes and offices. Fortunately, your customers can purchase books relatively inexpensively relative to their perceived value.