Book-Marketing Tip of the Day – June 27, 2019

When architects look at an opening between two rooms and think "door," that is what they design. But what if they think "passageway?" Then they may design something much different, like a hallway, atrium or tunnel. Different words bring in different assumptions and lead your thinking in different directions. The Association of Publishers for Special Sales (www.bookapss.org) is your passageway for greater sales to non-bookstore buyers, in large, non-returnable quantities. It takes work, but those who are willing to do it can be profitable.