Book-Marketing Tip of the Day – May 14, 2019

You may have heard the definition of insanity: doing the same thing over and over and expecting different results. The same can be said of asking questions: keep asking the same kind of questions and thinking you are going to get different answers. According to the Wall Street Journal (May 14, p R2), "There are lots of questions you can ask. But only the best really knock down barriers to creative thinking and channel energy down new, more productive pathways. A question that does has five traits. It reframes the problem. It intrigues the imagination. It invites others' thinking. It opens up space for different answers. And it is nonaggressive – not posed to embarrass, humiliate or assert power over the other party."