Book-Marketing Tip of the Day – May 9, 2019

When people tell me their book is not selling, I ask why. Most have no idea, but assume it has nothing to do with their book or their lack of promotion or marketing. Poor sales is a symptom of the problem. The first step in solving the problem is to define it by objectively evaluating their total marketing program (off/online). This includes assessing their product (content and design), price (retail and bulk sales), distribution (bookstore and non-bookstore) and promotion (publicity, advertising, sales promo and personal selling -- on- and offline). The answer usually lies in one – or a combination – of them.