Book-Marketing Tip of the Day – May 13, 2019

When networking, understand that "people are more likely to remember encounters that are emotionally charged." Instead of starting with "I just got back from vacation," use an opening line that sparks pleasure such as, "Do you have any exciting plans for this summer?" Another example is, "What was the highlight of your day?"  (Wall Street Journal) These questions also put the focus on the other person – usually their favorite subject.