Book-Marketing Tip of the Day – February 18, 2018

When selling to non-retail buyers, the starting place for your negotiations is the information that your book provides. If a prospective buyer decides that your content has value, then you settle on the form in which the content will be disseminated. This may be as a book, ebook, booklet, DVD, audio book, or other form. Even if you do choose a book as the final form, it can still be customized by adding a tip-in page, changing its size, reducing its paper weight to lower shipping costs, creating a custom version using the client's product as the hero of the story, changing the binding to meet a specific function, or many other options.