Book-Marketing Tip of the Day – February 8, 2018

"A Cure for Our Fixation on Metrics" is an interesting article in the Wall Street Journal (Jan 13-14, p C4). It says that the general (yet erroneous) belief is that "people are best motivated by attaching rewards and penalties to their performances." It goes on to say, "not everything that is important is measurable, and much that is measurable is unimportant." It's a good article with some thought-provoking concepts.