Book-Marketing Tip of the Day – January 24, 2018

Make it right. "The standard reimbursement for moving breakages used to be $ .06 per pound. If we broke a 10-pound table we'd be liable for $ .60, but that's not right. So, we used to give an 'I'm sorry' box to customers, with a coffee mug and gift certificate in it, along with fixing whatever we broke. It made a big difference." Mary Ellen Sheet, Founder, Two Men and a Truck