Book-Marketing Tip of the Day – January 19, 2018

Authors correctly think "dialogue" is a critical technique when writing fiction. But a twist on that concept is useful in writing non-fiction. Break up your copy by including quotations from others to support your theories. Getting the permission of notables in your field will give you easier access to them, perhaps get them to provide a peer review, and they may help spread the word about your book since they are in it.