Book-Marketing Tip of the Day – January 11, 2018

According to the article, "How Our Brains Judge Art in Seconds" (Wall Street Journal, Dec 8, page D1) people judge art as more attractive and appealing when told it is hanging in a gallery. This third-party reference might be beneficial when selling books to corporate buyers. Tell them it is on the shelf at B&N or a non-bookstore retailer or being used as a promotional tool by a non-competitive company.