Book-Marketing Tip of the Day – February 10, 2018

Do you think you have no competition? Every book has competition, regardless of its content. In retail sales you have competition for shelf space, media placement, airtime, readers' wallets, reviewers' time, etc. In non-retail sales you are competing against budget money, coffee mugs and other sales-promotional products. Know the value of your competition to your prospective buyers, and how you stand in comparison.