Book-Marketing Tip of the Day – December 9, 2017

Do you want to write a better press release? Use the copywriter's formula AIDA. First get Attention, then expand by increasing Interest, then add a few points to hook the reader with Desire and then close with a call to Action. For a description and examples of different headline techniques see my article "How to Turn Publicity Into Profits," among other free articles at http//tinyurl.com/85o9f3k