Book-Marketing Tip of the Day – November 30, 2017

Here are some tips from Chris Anderson, president and curator of TED about making a memorable TED talk. These points are excerpted from his upcoming book, TED Talks: The Official TED Guide to Public Speaking.

 

1)      Ask yourself if you have something to say. Focus on identifying the kind of idea that a listener would receive as a gift.

2)      If you have landed on something solid, the next step is to slash back the scope of your talk so that you unpack that idea properly. The single biggest mistake speakers make is to try to cram too much in. Everything you say should be related to your main idea.

3)      Give people a reason to care. Make a human connection and stirs their curiosity. Use intriguing, provocative questions to explain why something needs a closer look.

4)      Build your case piece by piece, using words and concepts familiar to the audience. Metaphors make the complex easy digest. Stories help to bring people with you one step at a time.

5)      Finally, practice