Book-Marketing Tip of the Day – December 29, 2017

Be "positively negative." When most people see a new idea they feel uncomfortable and have a natural, negative bias. Instead, think of the acronym PIN when you have a new idea. First make a Positive comment, then something Interesting, and if necessary make a Negative observation. And when making that observation, be "positively negative" by offering a twist that could make the idea potentially successful. An idea is like a round peg that won't fit into a square hole. It needs some re-shaping. What is positive about your latest "round" idea?