Book-Marketing Tip of the Day – December 21, 2017

An old adage tells us that a journey of a thousand miles begins with one step. But what if that step were in the wrong direction? The traveler would waste unnecessary time, energy and money going the wrong way. Plan your book-marketing actions for 2018 so you are on the right path, going in the right direction next year. Particularly, plan for special sales to non-bookstore buyers