Book-Marketing Tip of the Day – December 20, 2017

Your corporate buyers' mental bandwidth is scarce and valuable, particularly as information and available options increase, and competitive differences decrease. Target your pitch to their needs, clearly and concisely, to create an image of your content as unique and valuable.

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Brian Jud is the Executive Director of APSS (www.bookapss.org) - formerly SPAN. He is also the author of How to Make Real Money Selling Books. Brian offers commission-based sales of books to buyers in non-bookstore markets. Contact Brian at P. O. Box 715, Avon, CT  06001-0715; (860) 675-1344; brianjud@bookmarketing.com or www.premiumbookcompany.com   twitter.com/bookmarketing