Book-Marketing Tip of the Day – August 31, 2017

Use risk reversal in your offer. Make it so your retail buyers come out so far ahead by dealing with you they would be silly not to. Even if they decide that your product is not for them and they return it - they still come out of the deal with the refund and many bonuses that they never had before dealing with you. The stronger the risk reversal and the longer the guarantee, the fewer number of returns and complaints – it's a fact.