Book-Marketing Tip of the Day – August 21, 2017

"Grow slowly. We got to 10 stores and said, "Perhaps we can open 10 more." Don't wake up one morning and say you want 100 stores, because you'll stretch yourself and your resources too quickly," says Jay Stein, Chairman and CEO, Stein Mart. This applies to book marketing, too. Start media appearances locally, and then expand. Meet with local businesses first to hone your presentation and negotiation skills, then move on to larger corporations.